MONTEGO BAY, ST JAMES, JAMAICA — Reggae Sumfest 2025, the Caribbean’s premier reggae and dancehall music festival, has officially unveiled its newest luxury hospitality offerings — the RSF Luxe Deck and Ultra Luxe Cabana Experience. These exclusive VIP packages aim to elevate the festival experience with high-end comfort, curated service, and unmatched views of the iconic Sumfest stage.

Hosted in Montego Bay — Jamaica’s vibrant tourism capital, known for its white sand beaches and rich musical heritage — Reggae Sumfest will run from July 13 to 19, 2025. The event will feature seven days of festivities, including themed parties and two blockbuster concert nights showcasing international and Jamaican stars such as Toni Braxton, Vybz Kartel, Tarrus Riley, Protoje, Masicka, and Tommy Lee Sparta.

The Luxe Tables Experience, ideal for groups of four, includes secure parking, a private waitress, three premium bottles, chasers, and waters, all arranged around a high-top table with a clear stage view. Packages start at US$2,500 for Friday and range up to US$5,100 for the weekend.

For a more extravagant option, the Ultra Luxe Cabanas accommodate up to ten guests and offer personalized service, six premium bottles, 20 waters, and exclusive access to a raised private lounge. This ultimate VIP experience is priced at US$8,300 to US$16,000, depending on the selected day.

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Additionally, the festival offers Ultra Seats — assigned seating with secure parking — starting at US$250, for fans who prefer a premium yet traditional concert experience.

Joe Bogdanovich, CEO of Downsound Entertainment, stated, “Reggae Sumfest is not just about the music — it’s about the full cultural and lifestyle experience. These new Luxe options give fans the chance to enjoy Jamaican music in the most comfortable, stylish, and unforgettable way possible.”

As one of the longest-running reggae festivals globally, Reggae Sumfest not only celebrates Jamaican music but also boosts local tourism, drawing visitors from across the globe to historic Montego Bay — once a port for sugar exports and now a hotspot for luxury resorts, culture, and entertainment.