Jamaica’s tourism industry is a vital pillar of its economy, drawing millions of visitors to its stunning beaches, rich culture, and vibrant communities. However, the economic benefits of this booming sector are often unevenly distributed, with large multinational corporations and resort owners reaping the majority of the rewards. Many local businesses and communities, particularly those outside the main tourist hubs, struggle to see any meaningful improvement in their economic conditions. The current model often leaves small businesses at a disadvantage and fails to uplift the very people whose culture and hospitality are the backbone of the island’s appeal.

To create a more sustainable and equitable future, Jamaica needs a tourism model that ensures all its people share in the prosperity. This approach would involve supporting locally-owned enterprises, promoting fair wages, and investing in community development projects that directly benefit residents. By fostering an inclusive tourism industry, Jamaica can not only enhance the visitor experience with authentic, community-driven offerings but also ensure that the wealth generated by tourism is more fairly distributed. This shift towards inclusivity is essential for reducing economic disparities and creating long-term growth that benefits every Jamaican.